‘Business model and performance in the Spanish wine industry’
Abstract
Using a business model as a means of analysis of competitive advantage is a new concept that includes classic elements, such as resources and strategy, adding the creation of value for customers and the appropriation of a part of it by the company. This paper studies the relation between the business model and performance in the Spanish wine industry. For this study, a survey was conducted of all the wineries in Spain; 339 responses were...
Paper Details
Title
‘Business model and performance in the Spanish wine industry’
Published Date
Jan 2, 2019
Journal
Volume
30
Issue
1
Pages
31 - 47
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Notes
History