Organizing for digital servitization: A service ecosystem perspective
Abstract
Harnessing digital technology is of increasing concern as product firms organize for service-led growth. Adopting a service ecosystem perspective, we analyze interfirm and intrafirm change processes taking place as firms pursue digital servitization. The study draws on in-depth interviews with 44 managers involved in organizing activities in two multinational industry leaders. Our findings identify major differences between the two focal firms...
Paper Details
Title
Organizing for digital servitization: A service ecosystem perspective
Published Date
Nov 1, 2019
Journal
Volume
104
Pages
450 - 460
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