A Journey to the Blue IT Ocean
Abstract
The perceived comfort zone in a customer relationship between small and medium sized companies and their IT service providers is often deceptive. Organizations risk their competitiveness with deficient IT systems and accept the inherent risks. This business model is still a test bench for IT service providers. More than 500 IT service providers have to give up every year due to inadequate customer loyalty and lack of sustainable customer...
Paper Details
Title
A Journey to the Blue IT Ocean
Published Date
Jan 1, 2019
Journal
Pages
327 - 340
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Notes
History