A kaleidoscope of business network dynamics: Rotating process theories to reveal network microfoundations
Abstract
Although networks have been the epicenter of research in B2B marketing for many years, our understanding of their dynamics remains in its formative stages. In this paper, we explore how the integration of various process theories broadens our perspective of business network dynamics and allows us to study the microfoundations of network change and stability. Our empirical case shows that as we rotate through each process theory, a new...
Paper Details
Title
A kaleidoscope of business network dynamics: Rotating process theories to reveal network microfoundations
Published Date
Nov 1, 2020
Volume
91
Pages
657 - 670
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