On doing relevant and rigorous experiments: Review and recommendations
Abstract
Although experiments are the gold standard for establishing causality, several threats can undermine the internal validity of experimental findings. In this article, we first discuss these threats, which include the lack of consequential decisions and outcomes, deception, demand effects and unfair comparisons, as well as issues concerning statistical validity (e.g., minimum sample size per cell, estimating variance correctly). We expose each...
Paper Details
Title
On doing relevant and rigorous experiments: Review and recommendations
Published Date
Nov 1, 2018
Volume
64
Issue
1
Pages
19 - 40
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