Cognitive color palette creation using client message and color psychology

Color psychology is the study of the effect of colors on human behavior. This area of study is interesting and challenging because there is no simple “one-size-fits all” mapping between a color and the message that color can evoke in a particular person. Nevertheless, many of our daily decisions are influenced by the color palettes being presented to us. In this paper, we propose a novel computational algorithm to create color palettes that...