Organic innovation

Pages: 137 - 158
Published: Jan 1, 2019
Abstract
Using organic food and drink product innovation data for 2015, we document the growing role of private label (PL) products in the United States. A further focus is provided through two case studies of product categories: dairy and processed fruit & vegetable products. The strategic choices of firms are described with reference to the content of organic ingredients in multiingredient foods. The performance impact on consumers is described by...
Paper Details
Title
Organic innovation
Published Date
Jan 1, 2019
Pages
137 - 158
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