The contrasting role of government and NGO support towards the entrepreneurs at base of pyramid and effect on subjective wellbeing

There are disagreements surrounding the role of government and non-government organizations (NGOs) on the micro-entrepreneurship business success particularly in the developing countries. Thus, this article aims to delve into the role of government and NGO in ensuring entrepreneurial business success. In addition, the study attempts to explore the impact of financial and non-financial performance on the subjective wellbeing of base of the...