Identifying Potential Campaign Themes to Prevent Youth Initiation of E-Cigarettes

Volume: 56, Issue: 2, Pages: S65 - S75
Published: Feb 1, 2019
Abstract
Once a target audience and a health behavior of interest are selected for a potential mass media campaign, the next task is selecting beliefs about the health behavior to serve as the basis for campaign message content. For novel health behaviors, such as the use of emerging tobacco products, limited empirical research on beliefs about these behaviors exists. A multimethod approach was applied to generate potential campaign beliefs for emerging...
Paper Details
Title
Identifying Potential Campaign Themes to Prevent Youth Initiation of E-Cigarettes
Published Date
Feb 1, 2019
Volume
56
Issue
2
Pages
S65 - S75
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