DIGITAL TRANSFORMATION IN THE NEW PRODUCT DEVELOPMENT PROCESS: THE ROLE OF IT-ENABLED PLM SYSTEMS FOR RELATIONAL, STRUCTURAL, AND NPD PERFORMANCE

Companies increasingly use digital product lifecycle management (PLM) systems with information technology (IT)-based workflow and product data management functions to assist new product development (NPD). However, empirical evidence on whether and how such digital transformation in PLM contributes to NPD performance is scarce. The objective of this paper is to fill this void. We use Assemblage Theory to develop a theoretical model that links the...