Regional Tourism Clustering Based on the Three Ps of the Sustainability Services Marketing Matrix: An Example of Central and Eastern European Countries

The impact of tourism on quality of life standards in regions is significant in terms of people, planet, and profit. This paper examines the subnational NUTS 2 level regions, (in line with Eurostat) by applying several interlinked and connected indicators. Adopting the three Ps (people, planet, profit) of the Sustainability Services Marketing Mix, this article discusses the fusion of 54 regions of Central and Eastern Europe (Czech Republic,...