Cueing Morality: The Effect of High-Pitched Music on Healthy Choice
Abstract
Managers often use music as a marketing tool. For example, in advertising, they use music to intensify emotions; in service settings, they use slow music to boost relaxation and classical music to convey sophistication. In this article, the authors posit a novel effect—higher-pitched music can boost healthier choices. Recognizing that many perceptual characteristics of higher pitch (e.g., lighter, elevated) are conceptually associated with...
Paper Details
Title
Cueing Morality: The Effect of High-Pitched Music on Healthy Choice
Published Date
Jan 9, 2019
Journal
Volume
84
Issue
6
Pages
130 - 143
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Notes
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