THE ANTECEDENTS OF DYNAMIC SERVICE INNOVATION CAPABILITIES: THE MODERATING ROLES OF MARKET DYNAMISM AND MARKET ORIENTATION
Volume: 23, Issue: 07, Pages: 1950066 - 1950066
Published: Aug 23, 2019
Abstract
Due to the dynamic changing environment, firms have to continuously promote novelty and variety. Particularly in the service sector, the concept of dynamic service innovation capability (DSIC) has created a lot of attention. Five major dimensions including sensing customer needs, sensing technological options, conceptualising ideas to practices, co-producing and orchestrating, and scaling and stretching, have been identified as some of the most...
Paper Details
Title
THE ANTECEDENTS OF DYNAMIC SERVICE INNOVATION CAPABILITIES: THE MODERATING ROLES OF MARKET DYNAMISM AND MARKET ORIENTATION
Published Date
Aug 23, 2019
Volume
23
Issue
07
Pages
1950066 - 1950066
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