Personality traits and theory of planned behavior comparison of entrepreneurial intentions between an emerging economy and a developing country

Purpose The purpose of this paper is to extend the existing literature on entrepreneurial intentions (EIs) by employing the integrated model of personality traits and the theory of planned behavior (TPB). It further examines the mediating role of TPB’s dimensions between personality traits and EIs of final-year university students in two diverse economies: China and Pakistan. Design/methodology/approach The paper uses a survey method for data...