The impact of Web 2.0 and Enterprise 2.0 on corporate reputation: benefits, problems and prospects

Published on Jan 1, 2011
Martin Reddington9
Estimated H-index: 9
Helen Francis12
Estimated H-index: 12
  • References (0)
  • Citations (2)
📖 Papers frequently viewed together
90 Citations
2 Citations
78% of Scinapse members use related papers. After signing in, all features are FREE.
Cited By2
#1Irene MsimangiraH-Index: 1
1 Citations
The aim of the paper is to identify a set of indicators for describing the online reputation of public actors. The method used was content analysis. Five indicators and a sixth constructed indicator (the online reputation score) were identified for a comprehensive description of the online reputation. The model was tested on a sample formed by the online reputation profiles (data obtained via Google search) of the elected Romanian members in the European Parliament. The results showed that two o...