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The impact of Web 2.0 and Enterprise 2.0 on corporate reputation: benefits, problems and prospects

Published on Jan 1, 2011
Martin Reddington9
Estimated H-index: 9
,
Helen Francis12
Estimated H-index: 12
Abstract
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#1Irene MsimangiraH-Index: 1
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The aim of the paper is to identify a set of indicators for describing the online reputation of public actors. The method used was content analysis. Five indicators and a sixth constructed indicator (the online reputation score) were identified for a comprehensive description of the online reputation. The model was tested on a sample formed by the online reputation profiles (data obtained via Google search) of the elected Romanian members in the European Parliament. The results showed that two o...