Reframing and Reconceptualising Gambling tourism in Macau as a Chinese Pilgrimage

While dominant discourses, media representations and corporate entities in China downplay the presence of Chinese mainland gambling in Macau, Beijing sanctions millions of its citizens to make the journey to Macau to gamble each year. While Macau’s success is often put down to the extent to which visitors are drawn to a secular destination with integrated resorts to engage in individualistic activities, our approach explores Chinese gambling...