Using social media to create engagement: a social marketing review
Abstract
Purpose Recognising the potential of social media as an integral driver of communication that can create engaged communities through dialogic or two-way conversations, this study aims to identify and describe the use of social media in creating participants’ engagement in various social marketing programmes conducted worldwide between 2005 and 2017. Design/methodology/approach A total of 29 social marketing programmes were identified using...
Paper Details
Title
Using social media to create engagement: a social marketing review
Published Date
Apr 8, 2019
Journal
Volume
9
Issue
2
Pages
204 - 224
Citation AnalysisPro
You’ll need to upgrade your plan to Pro
Looking to understand the true influence of a researcher’s work across journals & affiliations?
- Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
- Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.
Notes
History