Do the Olympic Games promote dietary health for spectators? An interdisciplinary study of health promotion through sport
Abstract
Research questionDebates about dietary health promotion at sports events are becoming more prominent and are making food and drink sport sponsorship arrangements increasingly problematic. This study uses choice architecture as a guiding framework to examine how ideas about ‘healthy choices’ for customer food and drink were operationalised at the Rio 2016 Olympic and Paralympic Games in Brazil.Research methodsAn interdisciplinary perspective was...
Paper Details
Title
Do the Olympic Games promote dietary health for spectators? An interdisciplinary study of health promotion through sport
Published Date
Jan 8, 2019
Volume
19
Issue
4
Pages
481 - 501
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