Do the Olympic Games promote dietary health for spectators? An interdisciplinary study of health promotion through sport
Published on Jan 8, 2019in European Sport Management Quarterly2.27
· DOI :10.1080/16184742.2018.1562484
ABSTRACTResearch question: Debates about dietary health promotion at sports events are becoming more prominent and are making food and drink sport sponsorship arrangements increasingly problematic. This study uses choice architecture as a guiding framework to examine how ideas about ‘healthy choices’ for customer food and drink were operationalised at the Rio 2016 Olympic and Paralympic Games in Brazil.Research methods: An interdisciplinary perspective was applied, whereby considerations of public health, marketing, psychology, policy studies, nutrition and event management informed the research. A multi-method approach was utilised, which included policy analysis, menu analysis, event process analysis, and interviews with spectators. The data were compared and contrasted to see how ideas about health manifested in policy and practice, culminating in the Rio 2016 event.Results and findings: While ‘healthy choice’ claims featured prominently in Rio 2016 policy, the practical reality consisted of spaces wit...