The co-evolution of competition and parasitism in the resource-based view: A risk model of product counterfeiting

Volume: 276, Issue: 1, Pages: 300 - 313
Published: Jul 1, 2019
Abstract
null null The primary concern in the resource-based view of the firm has been competition. For many firms, however, the relevant ecology includes parasites as well as competitors – notably product counterfeiters who parasitically exploit a firm's reputational resource. This parasitic process both diminishes the reputational resource it exploits, and produces significant risk of harm as a by-product. This article extends the resource-based view,...
Paper Details
Title
The co-evolution of competition and parasitism in the resource-based view: A risk model of product counterfeiting
Published Date
Jul 1, 2019
Volume
276
Issue
1
Pages
300 - 313
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