Using Flexibility in Designing CRM Solution

Volume: 20, Issue: 2, Pages: 103 - 116
Published: Jan 1, 2019
Abstract
The role of flexibility is eminent in designing a CRM solution. But the challenge is how to embed it. We must know where exactly to apply it. The purpose of this research therefore exactly is to identify the linkages between flexibility and CRM solution design and suggest how and where the flexibility can be embedded in this design. It explores the concept of flexible systems management and the CRM system as ‘independent’ and ‘interrelated’ set...
Paper Details
Title
Using Flexibility in Designing CRM Solution
Published Date
Jan 1, 2019
Volume
20
Issue
2
Pages
103 - 116
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