Service quality and attitudinal loyalty: Consumers’ perception of two major telecommunication companies in Oman

Volume: 13, Issue: 2, Pages: 197 - 208
Published: Dec 1, 2018
Abstract
Intense competition and shifting loyalties in the Omani telecommunication sector are forcing companies to focus on service quality for increased customer satisfaction, customer loyalty, and organizational profitability. This study assesses the service quality for two major telecommunication companies – Omantel and Ooredoo – in the Sultanate of Oman using the SERVQUAL model and tests the effect of five SERVQUAL dimensions on the attitudinal...
Paper Details
Title
Service quality and attitudinal loyalty: Consumers’ perception of two major telecommunication companies in Oman
Published Date
Dec 1, 2018
Volume
13
Issue
2
Pages
197 - 208
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