#malefitspo: Links between viewing fitspiration posts, muscular-ideal internalisation, appearance comparisons, body satisfaction, and exercise motivation in men

Exposure to fitspiration content via social media can influence women’s body satisfaction and exercise inspiration, but fitspiration exposure has not been investigated in men. This study examined links between the frequency of viewing fitspiration content on Instagram, and men’s body satisfaction, appearance-based exercise motivation and health-based exercise motivation, and whether those relationships were mediated by muscular-ideal...