The impact of virtual reality (VR) technology on sport spectators' flow experience and satisfaction
Abstract
null null Virtual Reality Spectatorship (VRS) is becoming an emerging sport media consumption trend as it delivers such optimal experience that maximizes user satisfaction. To clearly understand media user experiences in VRS, the current study aimed to investigate how a media (media type), personal (sport involvement), and game (rivalry) factors influence spectators' flow experience and to examine the impact of flow experience on their...
Paper Details
Title
The impact of virtual reality (VR) technology on sport spectators' flow experience and satisfaction
Published Date
Apr 1, 2019
Journal
Volume
93
Pages
346 - 356
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