Promotion on Marketing Decision-Making: “Case Study Albtelecom Eagle Mobile”

Decision-making is what is behind every action performed by each entity, company or organization. Due to the fact that, telecommunication companies can be listed among the organizationswhich undertake almost more than other companies promotion activities, this paper analyses the marketing decision-making process related to promotion mix of one of the largest company of the telecommunication sector in Albania “Albtelecom- Eagle Mobile”. The study...