Mapping new service development: a review and synthesis of literature
Abstract
This paper presents the state of the art in new service development (NSD) by analyzing 178 papers that have been categorized by discipline and method, implementing a structured methodological framework to identify existing knowledge. The findings of this paper come at odds with the notion that NSD is something that just ‘happens’, and can be used as a tool to raise awareness about organizational characteristics that need to be taken into...
Paper Details
Title
Mapping new service development: a review and synthesis of literature
Published Date
Jan 3, 2019
Journal
Volume
40
Issue
9-10
Pages
682 - 704
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