Let me be at my funniest: Instagram users’ motivations for using Finsta (a.k.a., fake Instagram)

Instagram users can create two types of account to manage their self-presentation strategically. On a real Instagram account (known as Rinsta), users highlight flattering aspects of self, whereas on a fake Instagram account (known as Finsta), users show unflattering aspects of self. We conducted an online survey with college Instagram users who used both Rinsta and Finsta (N = 149) to empirically uncover how user motivations and...