Are information quality and source credibility really important for shared content on social media?

Volume: 31, Issue: 1, Pages: 513 - 534
Published: Jan 14, 2019
Abstract
Purpose This paper aims to first examine tourists’ perceptions of the source credibility and information quality of social media content to see whether they would have an impact on their perceptions of the importance of shared content on social media. The moderating role of gender in this relationship was then examined. Design/methodology/approach The research sample was composed of domestic and foreign tourists in Alanya, an important tourist...
Paper Details
Title
Are information quality and source credibility really important for shared content on social media?
Published Date
Jan 14, 2019
Volume
31
Issue
1
Pages
513 - 534
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