Assessing Sensitive Consumer Behavior Using the Item Count Response Technique
Abstract
The authors propose a new truth-telling technique and statistical model called “item count response technique” (ICRT) to assess the prevalence and drivers of sensitive consumer behavior. Monte...
Paper Details
Title
Assessing Sensitive Consumer Behavior Using the Item Count Response Technique
Published Date
Mar 21, 2019
Volume
56
Issue
3
Pages
345 - 360
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