Consumers' switching to disruptive technology products: The roles of comparative economic value and technology type

This study explores consumers' motivations to switch to new products in the context of disruptive innovation, and investigates the role of technology differences (i.e., network externality vs. stand-alone technology). Switching from an existing technology product to a disruptive technology product (DTP) involves not only benefits but also requires major sacrifices, which are not encountered in the context of continuous innovation. To model the...