Student–university identification and loyalty through social responsibility
Volume: 33, Issue: 1, Pages: 45 - 65
Published: Jan 7, 2019
Abstract
Purpose The purpose of this paper is to highlight the value of university social responsibility (USR) by investigating its impact on student–university identification and student loyalty. It also examines the mediating effect of student–university identification and the moderating effect of the perceived importance of USR. A comparative study is also conducted between students from two diverse cultural backgrounds. Design/methodology/approach An...
Paper Details
Title
Student–university identification and loyalty through social responsibility
Published Date
Jan 7, 2019
Volume
33
Issue
1
Pages
45 - 65
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