The Internationalisation Process of an E-Commerce Entrepreneurial Firm: The Inward-Outward Internationalisation and the Development of Knowledge

Volume: 6, Issue: 4, Pages: 103 - 123
Published: Dec 18, 2018
Abstract
Objective: null The article aims at the description of the internationalisation process null of an entrepreneurial e-commerce trading firm, depicting the course and mechanism of the process. null null null null null null null null Research Design & Methods: null The explorative research is a single case study of three internationalising e-stores managed by a firm. The qualitative analysis is based on null null in-depth interviews with the...
Paper Details
Title
The Internationalisation Process of an E-Commerce Entrepreneurial Firm: The Inward-Outward Internationalisation and the Development of Knowledge
Published Date
Dec 18, 2018
Volume
6
Issue
4
Pages
103 - 123
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