When numbers make you feel: Impact of round versus precise numbers on preventive health behaviors

Volume: 150, Pages: 101 - 111
Published: Jan 1, 2019
Abstract
Six experiments found that people are more likely to engage in preventive behaviors when they are exposed to preventive messages, which present health-related numerical cues as round numbers (e.g., 15.00%) versus precise numbers (e.g., 15.29%). When participants were exposed to round numbers in preventive messages, they indicated a higher intention to get vaccinated against flu, spent longer time flossing their teeth and were more likely to...
Paper Details
Title
When numbers make you feel: Impact of round versus precise numbers on preventive health behaviors
Published Date
Jan 1, 2019
Volume
150
Pages
101 - 111
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