Digital Sensory Marketing: Integrating New Technologies Into Multisensory Online Experience
Abstract
People are increasingly purchasing (e.g., food, clothes) and consuming (e.g., movies, courses) online where, traditionally, the sensory interaction has mostly been limited to visual, and to a lesser extent, auditory inputs. However, other sensory interfaces (e.g., including touch screens, together with a range of virtual, and augmented solutions) are increasingly being made available to people to interact online. Moreover, recent progress in the...
Paper Details
Title
Digital Sensory Marketing: Integrating New Technologies Into Multisensory Online Experience
Published Date
Feb 1, 2019
Volume
45
Pages
42 - 61
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