The Self-Perception Connection: Why Consumers Devalue Unattractive Produce:
Abstract
This research investigates the mechanism by which the aesthetic premium placed on produce contributes to consumers’ rejection of safe, edible, yet aesthetically unattractive, fruits and...
Paper Details
Title
The Self-Perception Connection: Why Consumers Devalue Unattractive Produce:
Published Date
Jan 1, 2019
Journal
Volume
83
Issue
1
Pages
89 - 107
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Notes
History