Innovation diversity and uncertainty in small and medium sized tourism firms

Volume: 72, Pages: 257 - 269
Published: Jun 1, 2019
Abstract
In increasingly uncertain and competitive markets, small tourism firms are often pressured to innovate across a diverse range of innovation types. Innovation diversity creates synergies in that capabilities developed for one type can enhance the outcomes of other types of innovation. This paper defines and examines innovation diversity, and its relationship with small and medium enterprise (SME) performance. It then considers the role of...
Paper Details
Title
Innovation diversity and uncertainty in small and medium sized tourism firms
Published Date
Jun 1, 2019
Volume
72
Pages
257 - 269
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