Beyond WEIRD Psychology: Measuring and Mapping Scales of Cultural and Psychological Distance

We present a tool and method for measuring the psychological and cultural distance between societies and creating a distance scale with any population as the point of comparison. Since psychological data is dominated by samples drawn from WEIRD nations, and overwhelmingly, the United States, we focus on distance from the US. We also present distance from China, the largest population, second largest economy, and common cultural comparison. We...