“If they don’t tell us what they do with it, why would we trust them?” Trust, transparency and benefit-sharing in Smart Farming

Advances in Smart Farming and Big Data applications have the potential to help agricultural industries meet productivity and sustainability challenges. However, these benefits are unlikely to be realised if the social implications of these technological innovations are not adequately considered by those who promote them. Big Data applications are intrinsically socio-technical; their development and deployment are a product of social interactions...