Transaction costs and capability factors in dual or indirect distribution channel selection: An empirical analysis of Japanese manufacturers
Abstract
This study focuses on manufacturers' selection of dual or indirect channels. Although several previous studies based on transaction cost theory investigate transaction cost factors in choosing dual or indirect channels mainly in the United States, this study examines transaction costs and capability factors for such a choice in Japan. The relationships are tested with survey data from Japanese industrial goods manufacturers (n = 429). Compared...
Paper Details
Title
Transaction costs and capability factors in dual or indirect distribution channel selection: An empirical analysis of Japanese manufacturers
Published Date
Nov 1, 2019
Volume
83
Pages
94 - 103
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