Left cheek poses garner more likes: the effect of pose orientation on Instagram engagement

Volume: 24, Issue: 5, Pages: 600 - 613
Published: Dec 11, 2018
Abstract
In social media's attention economy "likes" are currency; photos showing faces attract more "likes." Previous research has established a left cheek bias in photos uploaded to social media, but whether left cheek poses induce more engagement than right cheek poses remains to be determined. The present study thus examined whether pose orientation influences the number of "likes" and comments garnered by photos uploaded to Instagram. The top 20...
Paper Details
Title
Left cheek poses garner more likes: the effect of pose orientation on Instagram engagement
Published Date
Dec 11, 2018
Journal
Volume
24
Issue
5
Pages
600 - 613
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