Does Contact Matter?: The Relative Importance of Contact in Predicting Anti-Gay Prejudice in Jamaica

Jamaica has been called one of the world’s most anti-gay countries. However, little empirical research has investigated methods of reducing this prejudice. Intergroup contact—(positive) interaction with someone from a different social group—is one of the most widely tested and strongly favored methods of reducing prejudice. However, the role of contact in this specific context is not clear, particularly the relative importance of contact...