Effects of the dimensions of ethnocentrism on consumer ethnocentrism

Purpose The purpose of this paper is to investigate, theoretically and empirically, the role of the six dimensions of reconceptualized ethnocentrism in consumer ethnocentrism. The paper investigates both direct and indirect effects of the six dimensions on consumer ethnocentrism, through four theoretically meaningful mediators: nationalism, ethnic ingroup positivity, national ingroup positivity and prejudice against foreigners....