Heterogeneity in client motives for utilizing management consulting
Abstract
Purpose The paper advances research on the heterogeneity of client behavior and the understanding of “the client” as a key topic in the research of management consulting. First, this issue is addressed by summarizing the clients’ reasons for acquiring and utilizing management consulting services. Second, the purpose of this paper is to examine the ways in which these reasons vary in four key client groups. Design/methodology/approach Building on...
Paper Details
Title
Heterogeneity in client motives for utilizing management consulting
Published Date
Nov 30, 2018
Journal
Volume
14
Issue
2
Pages
250 - 267
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