Design and eco-innovation: micro-evidence from the Eurobarometer survey

This paper investigates the role of design in making firms eco-innovate. Going beyond the ‘packed’ approach of environmental studies about ‘eco-design’, we maintain that the eco-innovative impact of design is correlated with the firm’s decision to invest in it. In turn, design investment is assumed connected with the use firms make of design. By pooling the Eurobarometer 2015 and 2016 surveys, we test for these arguments with respect to a sample...