Rise to fame: events, media activity and public interest in pangolins and pangolin trade, 2005–2016

Attention focused on pangolins (Pholidota) and the threats posed to their survival and welfare by international trade (for use in Chinese Traditional Medicine and the Asian wild meat market) has skyrocketed across all digital information platforms over the last decade. Previously obscure and often referred to as the ‘mammal you’ve never heard of’, pangolins are now widely recognised as an icon of the illegal wildlife trade. We document the...