Actions speak louder than outcomes in judgments of prosocial behavior.

Recently proposed models of moral cognition suggest that people's judgments of harmful acts are influenced by their consideration both of those acts' consequences ("outcome value"), and of the feeling associated with their enactment ("action value"). Here we apply this framework to judgments of prosocial behavior, suggesting that people's judgments of the praiseworthiness of good deeds are determined both by the benefit those deeds confer to...