Understanding the influence of digitalization on service firm business model design: a qualitative-empirical analysis

This paper focuses on an analysis of how service firm digitalization is reflected in the business model design. We make use of an eclectic research approach combing insights from digitalization research, service firm research, and business model research. Against the background of nine in-depth case studies including 41 interviews and covering a 3-year-period of time (2014–2017), we identify four digital service firm business model archetypes....