Sustaining commercial viability and community benefits: management and leverage of a sport-for-development event

Research question: When managed strategically, sport events have the capacity to generate economic, sociocultural, and health-related benefits for host communities. To date, the majority of academic research has focused on the impact components of large-scale and mega-sport events, such as the Olympic Games. In an attempt to provide empirical evidence of management strategies and tactics related to small-scale events, the purpose of this study...