Greening the hospitality industry in the developing world: Analysis of the drivers and barriers

The implementation of sustainability agendas in the tourism and hospitality industry in developing countries has received little scholarly attention. Working to fill this gap, this paper provides a holistic analysis of the drivers of, and barriers to, sustainability initiatives in the Malawian hospitality industry. Drawing insights from the resource‐based view and institutional theory, it highlights that tensions between global and local norms...