Improving the effectiveness of online healthcare platforms: An empirical study with multi-period patient-doctor consultation data

In the “internet plus” era, online healthcare platforms provide an effective way of easing the demand for hospitals, and their popularity among patients has been increasing sharply in recent years. Such platforms' effectiveness depends on whether there are adequate interactions between patients and doctors through multiple online consultations. Nonetheless, compared with face-to-face consultations, online patients' trust to the doctors and...