Understanding User-Generated Content and Customer Engagement on Facebook Business Pages
Abstract
With the growth and prevalence of social media platforms, many companies have been using them to engage with customers and encourage user-generated content about their products and services. In...
Paper Details
Title
Understanding User-Generated Content and Customer Engagement on Facebook Business Pages
Published Date
Aug 29, 2019
Journal
Volume
30
Issue
3
Pages
839 - 855
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