Understanding User-Generated Content and Customer Engagement on Facebook Business Pages

Volume: 30, Issue: 3, Pages: 839 - 855
Published: Aug 29, 2019
Abstract
With the growth and prevalence of social media platforms, many companies have been using them to engage with customers and encourage user-generated content about their products and services. In...
Paper Details
Title
Understanding User-Generated Content and Customer Engagement on Facebook Business Pages
Published Date
Aug 29, 2019
Volume
30
Issue
3
Pages
839 - 855
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